SEO (Search Engine Optimization) is a technique to maximize the value of relevant web pages so that the ranking and visitors of the Google Search Engine increase. SEO is done through a systematic process (analysis, implementation, report) which means to do SEO Techniques that fall into the Blackhat SEO / Whitehat SEO / Greyhat SEO category. Each technique has advantages and disadvantages if we run. Such as Blackhat SEO that performs dangerous actions with the aim of speeding up a website’s ranking in Search Engine searches. Whitehat SEO is a natural and relevant action in increasing the ranking of a website. Greyhat SEO is a blend of the two previous techniques to improve website ranking.
Benefits of SEO
SEO actually has a lot of positive effects on website or blog owners. The impact depends on the purpose of the website itself, for example an affiliate website coupled with SEO techniques will increase sales of affiliate products. There is also an online selling website combined with SEO so that visitors increase, the same as sales will increase, and consumers will continue to return to your website. Here are some of the benefits of SEO.
- The website becomes crowded with targeted keyword visitors
- Customers keep coming to the website
- Indirectly increase your income as a publisher
- Search engine cache comes first
- Business on the website is developing
- Product sales will increase
- There is reciprocity on the product affiliate website
How SEO Works
Crawling or Crawling is a process of taking all web pages that are linked to the website. This task is carried out by software called crawlers / spiders or Googlebot in the Google search engine. Indexing
Indexing is the process of making an index for all web pages that have been retrieved and stored into a search engine database. Basically, the indexing process is the identification of words and writings or descriptions that make the page entered in the search engine database with certain keywords.
When a search engine receives a request from a user for example by typing the keyword “seo works” into the search engine, the search engine performs the process by comparing the keyword “seo works” into a search request with other pages from various websites that have been indexed on the search engine database.
3. Calculating Relevancy
In one web page certainly has more than the number of keywords entered into the search engine example on the keyword “seo sense”, so the search engine performs the process by calculating the relevance of each page that has been indexed for each keyword received.
4. Retrieving Result
The final step in the search engine system is to take highly relevant results from keywords that have been previously processed and then display them in a list of search engine results in the browser. Every month, search engines like Google and Yahoo! often updating dozens of algorithms related to relevance techniques in displaying search results. This was done so that the search results that are displayed actually display the right results and in accordance with the keywords entered. Although the basic principles of the search system on search engines are the same, but the difference is the relevance algorithm used so that it causes search engine results between Google and Yahoo! slightly different.